Read the room across your entire pipeline
For sales leaders: SentiTrack scores the tone of every rep-to-prospect and internal message 1–10, so cooling deals and quiet morale dips surface weeks early. The body is scored, then discarded — only the number and metadata remain.
Sales-team sentiment analysis is the automated scoring of the tone of sales communication — between reps and prospects, and inside the team. SentiTrack scores every email, call and chat 1–10, from hostile to warm, rolls it up by rep, region or deal, and stores only the score plus metadata — never the message body.
A deal goes cold long before the CRM says so
Your CRM tells you a deal's stage, not its temperature. By the time a stalled opportunity slips a quarter, the prospect's replies had been getting shorter and cooler for weeks — and a frustrated rep had gone quiet in the team channel. Reading every thread yourself doesn't scale, and it's exactly the privacy liability you want to avoid.
A tone signal for the whole pipeline, not a surveillance tool
SentiTrack turns every rep-to-prospect and internal message into a single 1–10 sentiment score and a stable topic, then aggregates it by rep, region, segment or any attribute. You see which relationships are warming, which are souring, and how the team itself is feeling — without anyone reading the actual conversations.
- Email, calls, SMS, WhatsApp and chat scored on one 1–10 scale
- Inbound and outbound tone separated automatically by direction
- External (prospect) and internal (team) sentiment tracked side by side
- Bodies scored in memory, then discarded — only metadata is written
From conversation to pipeline signal
Add a silent BCC mail-flow rule for email (Google Workspace, Microsoft 365, Exchange, MDaemon) and connect telephony (Twilio, RingCentral, 3CX) and chat (Slack, Teams, Zoom). No software on reps' devices.
SentiTrack scores each message and call transcript the way a manager reads tone — a curt 'Approved.' isn't flagged negative — and extracts a stable topic across paraphrases. The body is discarded; only the score and metadata are written.
Scores aggregate into a Net Graph, Time Graph and scheduled PDF reports by rep, territory, segment or any attribute — so cooling prospects and team-morale dips surface at a glance, with alerts when tone drops.
A reddening edge to a prospect flags a relationship going cold weeks before it shows up as a slipped close date.
Falling internal sentiment for a rep or region surfaces frustration and disengagement before it becomes churn.
Compare how individual reps land with prospects, then coach the ones whose conversations consistently run cool.
Email, calls, SMS, WhatsApp and chat all land on the same 1–10 scale, so pipeline tone is comparable everywhere.
English, German, French, Italian, Spanish, Russian and Turkish are scored in-language — ideal for cross-border sales teams.
Because bodies are never stored, there's nothing to leak or mishandle — only aggregate 1–10 scores and metadata.
We score the conversation, then throw it away
Storing sentiment alongside identifiable reps and demographic attributes can be special-category data under GDPR Article 9. SentiTrack minimizes that exposure by never persisting content: your database holds only a 1–10 score and non-content metadata — who, when, direction and a subject hash.
- Zero message bodies, call transcripts or subjects retained
- Subjects hashed, never stored in plaintext
- Per-org Fernet-encrypted keys for bring-your-own-AI
- Hard-delete endpoint plus a configurable retention window (default 365 days)
Sales-team sentiment — FAQ
How does SentiTrack help spot deals going cold?
SentiTrack scores the tone of every rep-to-prospect message 1–10 and renders each relationship as a sentiment-coloured edge. When a prospect's replies cool — shorter, curter, more frustrated — the edge reddens and the rep's Time Graph dips, flagging a cooling deal weeks before it slips in the CRM.
Can I track sales-team morale, not just prospect tone?
Yes. SentiTrack separates internal (team) from external (prospect) communication by direction and tracks both side by side. Falling internal sentiment for a rep, pod or region surfaces frustration and disengagement early — so you can intervene before quiet morale dips turn into attrition.
Does SentiTrack store sales emails or call transcripts?
No. SentiTrack sends the body or transcript to your chosen AI provider only to compute a 1–10 score, then discards it. Your database stores only the score, the participants, a timestamp, the direction and a hash of the subject — never the message body, transcript or attachments.
Which sales channels can SentiTrack monitor?
SentiTrack scores email (via a silent BCC rule on Google Workspace, Microsoft 365, Exchange or MDaemon), telephony and voice (Twilio, RingCentral, 3CX — including SMS, WhatsApp and call transcripts), and team chat (Slack, Microsoft Teams, Zoom). A developer /ingest API lets you push any other text to be scored.
Is sales-team sentiment tracking GDPR-compliant?
SentiTrack is built to minimize personal-data exposure by never persisting message content — only a 1–10 score and metadata. The lawful basis, any DPIA and employee consent remain the customer's responsibility under the Terms of Service, since the customer decides what is monitored and whom.
What's the best sentiment tool for a B2B sales team?
SentiTrack is designed for privacy-conscious B2B sales teams: it scores tone 1–10 across email, voice and chat, separates prospect from internal sentiment, rolls it up by rep, region or segment, and never stores message bodies — a stricter posture than general-purpose sentiment APIs that retain text.
See your pipeline's temperature — without reading a single thread
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